PD Lead Candidate in the 2019 European Elections
During Giuliano Pisapia’s campaign for the 2019 European elections, where he ran as the PD lead candidate for the North-West constituency, we managed all press office activities, including drafting and distributing press releases, organising press conferences, coordinating interviews and handling media relations across all channels.
We also provided strategic consultancy on the topics and content to address, identifying the most effective media formats and the best timing for communication.
Key components of the strategy
- Press releases
Regular distribution of press releases to keep the media constantly informed about campaign developments, upcoming events and Pisapia’s official statements.
Press releases announcing key events, including public meetings, debates and speeches.
Timely statements responding to news and attacks from political opponents.
Policy summaries: clear and concise documents outlining Pisapia’s main political proposals. - Engagement with local and national media
Involving journalists from local and national media outlets to ensure broad and diversified coverage.
Coordinating with journalists to organise exclusive interviews with Pisapia.
Publication of opinion pieces in newspapers and magazines.
Thanks to our established relationships with presenters and senior editors, we were able to secure appearances on talk shows and television programmes, as well as coverage on TV and radio, providing opportunities to discuss campaign issues and reach a wider audience. - Crisis management
Development of a crisis communication plan to address potential controversies or media attacks.
Ability to respond rapidly to negative news through official statements and media interventions aimed at limiting reputational damage.
Results of the Press Office Strategy
- High media visibility: the campaign secured broad and consistent media coverage, increasing the visibility of Pisapia and his political positions.
- The main points of the electoral programme were effectively communicated across different channels, reaching a wide audience.
- Voter engagement: ongoing interaction with voters and the media helped mobilise supporters and build a strong sense of community around Pisapia’s campaign
Pisapia received the highest number of preference votes among PD candidates in the North-West constituency. Our strategy demonstrated the importance of well-planned, multi-channel communication. Through a combination of press releases, press conferences, interviews, opinion pieces and the strategic use of social media, the campaign maintained strong media visibility, clearly communicated its key messages and actively engaged voters. This integrated strategy made a significant contribution to the success of Pisapia’s candidacy in the European elections.