PD Lead Candidate for North-West Italy – 2024 European Elections
Our strategic consultancy for Cecilia Strada during the European elections, where she ran as the PD lead candidate for North-West Italy, focused on her experience as an activist and thought leader in the fields of environmental issues, civil rights and international cooperation. The main objective was to increase Cecilia Strada’s visibility as an independent candidate and effectively communicate the values and priorities of her campaign through an integrated communication and promotion strategy. The aim was to strengthen her profile as an authoritative and committed figure on the European political scene, while conveying the values of integrity, transparency, environmental sustainability, civil rights and international cooperation that characterised her candidacy.
Operations:
Development of press releases and official statements
Regular distribution of press releases to inform the media about campaign events, Strada’s official statements and political positions.
Responsiveness
Rapid response to news and criticism, providing clarifications and clear answers to manage public perception. Press conferences and event participation
Organisation of press conferences
Planning press conferences to present Strada’s programme in detail, address key issues and engage with journalists.
Participation in public events
Taking part in debates, forums and public events to discuss campaign issues and strengthen electoral support.
Interview management
Coordinating exclusive interviews with journalists to explore specific campaign topics and strengthen Strada’s positioning.
Opinion pieces
Publication of articles signed by Strada or influential supporters to contribute to public debate and strengthen electoral support.
Crisis planning
Development of a detailed plan for managing media crises, with rapid procedures and timely responses aimed at limiting reputational damage.
Monitoring and analysis
Monitoring public perception, analysing feedback and updating the communication strategy to optimise the campaign’s impact. This strategy positioned Cecilia Strada as an authoritative political leader, effectively communicating her programme and actively engaging voters through a range of media channels.
By implementing these strategies with consistency and precision, the campaign achieved its objectives in terms of visibility, engagement and electoral support.